Revenue and order trend
Simulated daily ecommerce performance.
AI growth insights
Rules-based analysis of demo metrics.
Channel economics
Revenue, spend and return by acquisition source.
| Channel | Spend | Sessions | Orders | Revenue | ROAS | CVR |
|---|
Conversion funnel
Visitor-to-purchase progression.
Spend versus attributed revenue
Channel-level comparison over the selected period.
Device performance
Conversion rate and revenue share.
Campaign quality table
Optimise for margin and purchase quality, not clicks alone.
| Campaign | Platform | Status | Spend | Clicks | Orders | CPA | Revenue | ROAS | Action |
|---|
Complete customer journey
Session stages and calculated drop-off.
Landing-page performance
Simulated engagement and conversion behaviour.
| Landing page | Sessions | Product views | Add to carts | Orders | Conversion | Bounce |
|---|
Drop-off diagnosis
Suggested tests based on the demo funnel.
Geographic conversion
Example New Zealand regions.
Hourly purchase pattern
Orders distributed across a day.
Product performance
Five current demo SKUs with conversion and margin assumptions.
| SKU | Product | Views | Units | Revenue | CVR | Margin | Stock | Status |
|---|
Catalogue expansion
PP roadmap target: expand from 5 to 25–35 SKUs.
Measure attach rate
Prioritise products that increase average order value alongside the existing auger range.
Validate demand first
Use waitlists and landing-page tests before purchasing inventory.
Product revenue distribution
Assumption-based share by demo SKU.
Customer segments
Example lifecycle and value groupings.
Repeat purchase health
Demo retention signals.
Recent customer activity
Anonymous example records.
| Customer | Region | Orders | Total value | Last order | Source | Segment |
|---|
Campaign command centre
Draft, monitor and approve marketing activity.
| Campaign | Channel | Objective | Daily budget | Status | Performance |
|---|
Budget guardrails
Human approval thresholds.
Creative test matrix
Test concepts against purchase conversion rather than click-through rate alone.
Lifecycle journeys
Klaviyo or Automizely-style demo flows.
| Journey | Trigger | Contacts | Open rate | Click rate | Revenue | Status |
|---|
Journey preview
Cart-recovery workflow.
Email campaign calendar
Example campaigns tied to a New Zealand planting calendar.
UpPromote-style affiliate performance
Example partner contribution and commissions.
| Affiliate | Clicks | Orders | Revenue | Commission | CVR | Status |
|---|
Judge.me-style review health
Example collection and response metrics.
Community growth actions
Roadmap ideas documented in the PP extract.
Planting calendar lead magnet
Capture seasonal intent with region-specific planting guidance, then route subscribers into matching email journeys.
Affiliate recruitment
Recruit gardening creators and track clicks, orders, payout and incremental revenue through an affiliate platform.
Review collection
Send verified purchase requests, monitor rating distribution and surface photo reviews on high-intent product pages.
Automation library
Event-driven growth workflows with human approval for sensitive actions.
Execution health
Simulated workflow reliability.
Selected workflow
Cart recovery and audience suppression example.
AI MCP operator
Ask questions across store, campaigns, customers and automation data.
Available MCP tools
Demo tool registry.
Operator guardrails
Controls applied before actions reach connected systems.
Read-only default
Analytics queries run immediately. Campaign publishing, budget changes and audience uploads create approvals.
Audit trail
Every tool call records the operator, time, arguments, outcome and correlation identifier.
Idempotent writes
Repeated webhook or workflow calls are deduplicated before changing external state.
Human approval queue
Review proposed advertising, audience and email actions.
Policy summary
Demo safety rules.
Recommended live architecture
Secrets and OAuth tokens remain in the backend, never in the browser HTML.
Demo configuration
Adjust assumption sliders used in dashboard calculations.
Demo data controls
Stored locally in this browser.
Resetting removes locally saved orders, approvals, connection states and user-created demo records.
Production readiness checklist
What changes before this prototype handles real customer or marketing data.
Backend and identity
Add authenticated backend APIs, tenant isolation, role-based access and secure sessions.
Data and reliability
Add PostgreSQL, background jobs, retries, idempotency keys, backups and reconciliation reports.
Compliance and security
Store consent, suppression, audit and token records. Encrypt secrets and apply least-privilege OAuth scopes.